·    Your business promoted to Canary fans

       With Carrow Road crowds regularly exceeding 25,000 and an estimated four times this many fans following Norwich’s fortunes remotely this is a great opportunity for you to market your services to a massive local audience. Our directory is intended to help Norwich supporters obtain products and services, giving them easy access to companies across the region. Not only that but we will actively encourage supporters to use companies that are supporting their local team which means more business for you and more chance of repeat business in the future.

·    Category Optimised Listings

       The Norwich City Kitty directory is fully optimised which means companies listed within it are automatically visible to search engines. Each business category within the directory will attract quality searches based on the strength of the Kitty website. As the Kitty improves its ‘relevant content’ status its ranking with search engines will increase resulting in even more customers gaining exposure to your website.

·   Website Enhancement

       Search Engine Optimisation (SEO) is a method of maximizing a websites’ potential to be promoted within a search engine. Acquiring links from well established and respected websites is one way to achieve this as it acts as a ‘vote’ for your website in the eyes of a search engine. So having a link to your company from the Kitty directory could be very rewarding for you. We will point potential customers to your website via an ‘anchor text’ link which will be relevant to your line of business and typical of a customers likely search query. Having a successful site like the Kitty referring and promoting your business under this anchor term will make your company appear more prominent within search engines when customers search using the same term. The Norwich City Kitty directory has already been rewarded as having page strength in this respect and this will only improve as we develop the site.

·   Low cost advertising

      Access to such a high volume of supporters would in itself be good enough reason to advertise your company in the Kitty directory but when you consider the wider potential of the internet it really is a no-brainer. Our listing fee is a fraction of the cost of local radio and press advertising which cannot hope to reach as wide an audience as a successful website. In addition brand awareness has a longer lasting effect as listings are agreed on an annual basis as opposed to typically shorter term deals with other forms of media advertising.

·    National and International exposure

       In time your products and services could gain national and overseas exposure as we believe we have the potential to become one of the best recognised directories on the internet. Why? Well the people behind the Kitty are first and foremost SEO specialists and are as passionate about increasing the kitty’s standing with major search engines as they are about the fortunes of their favourite football team!

·    Part of a wider development - Social Networking

       What’s going on in the background? Well you’ve probably heard of social networking sites such as Myspace and Facebook? Well, we’re currently developing our own football related networking site where supporters from all over the country can talk, make friends, travel share or simply chat with opposing fans, which when ready will interact with the Kitty website. This exciting initiative will help you reach even more potential customers through the directory.

·   Supporting the regions No.1 social interest

      Actively supporting what so many local people are passionate about is a healthy way of promoting your business. Companies who have previously wanted to show their backing in some way are now able to, regardless of their budget. Being seen to support the Kitty is bound to endear your business to the fans and we’re sure they’ll respond by using your services.